Analysis and strategy

From VUI to Conversational UX Team: The Mindset Behind the Change

When I was a child, my mom told me that I should try to put myself in other people's shoes. I always thought this was a challenge. We know that the ways of perceiving, feeling and seeing the world are as diverse as the people who live in it.

How can we achieve, then, that this impact that we have is truly positive?

We can sense how people feel or react, but when we make the effort to get to know them, we can understand what their needs are and how we can help them.

An integral part of those of us who make up Vozy is that we question things. We wonder how to make them better and better.

It's what moves us.

This is how we evolve.

We always think about the people who interact with Lili when we design solutions, but the evolution of our product asks us to go further. We want to bet on the conversational user experience at Vozy when designing and implementing our business solutions. We are a company that puts the user at the center.

That's why, from now on, the VUI (voice user interface) team is transformed into the Conversational UX team.

We evolve to create meaningful, simple and memorable experiences that positively impact the business solutions we offer. Formalizing this transformation is much more than a name change for the Conversational UX team. We are passionate about solving needs. We are committed to experience, effectiveness and business objectives in line with the characteristics and needs of the users.

Today I understand that my mother had immense wisdom. Putting ourselves in other people's shoes transforms us, and transforms the world, into a better place to live — one step at a time. Evolving from empathy is perhaps the key not only to creating the best conversational experiences for your business solutions; but also to becoming the professionals we always wanted to be.

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