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How Multivacaciones Decameron multiplied its commercial impact and reduced costs in record time.
The challenge of growing without getting overwhelmed 📈
Multivacaciones Decameron, a leader in resorts in South America and number one in Colombia by number of rooms, faced a common dilemma for expanding companies: commercial success triggered a surge in lead generation, but its traditional contact processes couldn't keep up.
- 📊 Databases with thousands of unmanaged leads.
- 📞 A call model that required hundreds of advisors.
- 💸 Rising operational costs without a clear return.
Automate with intelligence, not indifference 🤝
The solution was clear and strategic: incorporate conversational virtual agents at two critical points in the sales funnel:
- 🤖 Lead Qualification: automates first contact and prioritizes prospects with real purchase intent.
- 💬 Collections Management: supports the customer from sale to payment, streamlining the process and maintaining closeness.
This automation didn't displace the sales team; it empowered them.
🗣️ "What I highlight most about the solution is how easily we were able to connect the tools; it was very quick and simple, and within weeks we were already seeing results."
Efrey Sastoque, New Business Development Leader.
Results that speak for themselves 📣
The impacts were measurable, rapid, and sustainable:
📞 Call volume managed: From 60,000 to +320,000 monthly calls in less than a year.
💰 Increase in transactions: US$4.4 million generated in 2024 (+US$892,000 vs. 2023).
💸 Drastic reduction in operating costs: A 98% saving, compared to the cost of maintaining an equivalent human team (US$1.1 million/month).
🗣️ “The first benefit I could identify was the exponential increase in calls. It was a tremendous increase, and we could see the impact across all areas."
Efrey Sastoque, New Business Development Lead.
Automating isn't depersonalizing, it's redesigning the game 🔄
This case isn't about bots replacing humans, but about technology that unlocks a business's true potential. When automation is done with purpose, operations don't just scale: they improve.
What about you, what part of your process needs to evolve before it gets overwhelmed?
