Automation isn't replacing: it's scaling

How Multivacaciones Decameron multiplied its commercial impact and reduced costs in record time.

The challenge of growing without getting overwhelmed 📈

Multivacaciones Decameron, a leader in resorts in South America and number one in Colombia by number of rooms, faced a common dilemma for expanding companies: commercial success triggered a surge in lead generation, but its traditional contact processes couldn't keep up.

• 📊 Databases with thousands of unmanaged leads.
• 📞 A call model that required hundreds of advisors.
• 💸 Rising operational costs without a clear return.

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Automate with intelligence, not indifference 🤝

The solution was clear and strategic: incorporate conversational virtual agents at two critical points in the sales funnel:

• 🤖 Lead Qualification: automates first contact and prioritizes prospects with real purchase intent.

• 💬 Collections Management: supports the customer from sale to payment, streamlining the process and maintaining closeness.

This automation didn't displace the sales team; it empowered them.

🗣️ "What I highlight most about the solution is how easily we were able to connect the tools; it was very quick and simple, and within weeks we were already seeing results."

Efrey Sastoque, New Business Development Leader.

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Results that speak for themselves 📣

The impacts were measurable, rapid, and sustainable:

📞 Call volume managed: From 60,000 to +320,000 monthly calls in less than a year.

💰 Increase in transactions: US$4.4 million generated in 2024 (+US$892,000 vs. 2023).

💸 Drastic reduction in operating costs: A 98% saving, compared to the cost of maintaining an equivalent human team (US$1.1 million/month).

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🗣️ “The first benefit I could identify was the exponential increase in calls. It was a tremendous increase, and we could see the impact across all areas."

Efrey Sastoque, New Business Development Lead.

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Automating isn't depersonalizing, it's redesigning the game 🔄

This case isn't about bots replacing humans, but about technology that unlocks a business's true potential. When automation is done with purpose, operations don't just scale: they improve.

What about you, what part of your process needs to evolve before it gets overwhelmed?

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